the story many of us share
Have you been on many diets, lost weight each time, felt good about yourself… and then… put it back on and often more than you lost in the first place?
Are you tired of watching what you eat all the time? Are you bored of of craving foods, giving in and then feeling guilty?
Are you sick of the ups and downs and highs and lows of your never-ending dieting story?
We all know so many facts about food and exercise. We know what to do but struggle to make the changes.
It can all end now with the NoWeigh Programme!
short-term weight loss
This will usually, if followed correctly, result in a short-term weight loss. The keyword being ‘short-term’ as 97% of us will regain everything we worked so hard to lose. And many of us end up bigger than when we started dieting.
The reason for this is that diets do not change our behaviour around food and exercise long-term. They are a ‘one-size fits all’ approach with the main measure for success being weight-loss – which has been shown to be a poor way to evaluate how much body-fat we are carrying.
What commercial diets don’t address
Eating, for many of us, has become more than simple nourishment. We eat when we’re happy – or when we’re sad. We eat to punish ourselves or to reward ourselves, to be sociable or because we’re lonely, and sometimes just because we’re bored.
Throw into this mix our caveman brain, which hasn’t evolved to understand that we now have food a-plenty and no longer need to eat everything that crosses our path.
Add to this the demands and distractions of modern life. Eating can often be a rushed activity. Our attention is often on something else. Breakfast on the way to work, lunch al-desko and dinner whilst catching up on our social media or watching TV.
Along with all this, our hormones control how we feel emotionally, how hungry or full we feel, how stressed we are or how our metabolism works. When we diet these hormones will make us more hungry and full less quickly.
you are an individual
We recognise that you are an individual with your very own behaviours, emotional needs, body chemistry and more. Our biomedical scientists will monitor your key hormones related to body-fat reduction. And our programme, supported by clinicians, will work with you to address your individual needs and challenges.
We also understand that because of the way we’ve evolved, we can work against ourselves when we try to lose body-fat. Unless we are aware of how these evolutionary mechanisms work they will scupper our best intentions.
Our programme is supported by evidence-based research, experience and knowledge.
For when we know we need to change… but we don’t – NoWeigh: Let’s make the changes!
our online programme for BFM delivered via an app with games
OPENS JANUARY 2020
our online clinic
our face-to-face clinic